Just when you thought The Great Food Truck Race couldn’t get any more intense — with host Tyler Florence’s notorious cross-country challenges and its on-the-go dynamics — the series unveils a brand-new element to celebrate its third season.
In the past the show featured teams that were well-established in the food truck community, each with a dedicated customer following and prominent food truck operators experienced in mobile food service. This season’s teams, however, are food truck rookies. Having never worked on or cooked for a food truck, the eight teams are in for a world of surprise as they come to realize just how difficult a business it can be. But what these teams lack in real-world experience they surely make up for in enthusiasm, passion and drive to make it to the finish line.
Their want to win goes deeper than a craving for cash. This season’s caravan of trucks is not competing for money alone; they’re battling to win their very own food truck and a huge cash prize of $50,000. With the truck and the earnings, the winning team will have everything it needs to start its own food truck business. And for the teams with competitors who are looking to break out of boring day jobs and pursue careers in the food industry, a win would be a dream come true.
So mark your calendars for Sunday, August 19 at 10pm/9c to catch the season premiere of The Great Food Truck Race.
http://blog.foodnetwork.com/fn-dish/2012/07/the-return-of-the-great-food-truck-race/
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