INTRODUCING PASTURE RAISED HERITAGE CHICKEN
A couple of years ago after one of Dan’s talks at a Patagonia store in California, a young gentleman walked up and introduced himself. His name was Jesse Solomon and much like us, he was trying to change the environment through our food system. He was just getting the final pieces in place for his sustainably raised chicken business, Emmer & Co. Jesse mentioned that he used our philosophy and business model in his approach. Intrigued, we exchanged business cards and said we would keep in touch
For a few years now, we’ve wanted to offer another protein for our customers to make their shopping for sustainable food sources a little easier. But if we were ever going to do that, the production of that product would have to embrace the same environmental and humane animal husbandry values as Wild Idea Buffalo Co.
Our daughter Jilian dabbled with raising chickens and although successful, her experiment was on a very small scale (100 chickens). Our drastic seasonal changes on the Great Plains and harsh weather conditions conspired to limit production. But, her test gave us an inside look at how chickens could and should be raised for food.
Months later, I reached out to Jesse and ordered a dozen chickens. We passed them out to friends so they could give them a try and did our own in-house testing. To quote Dan, “This is the best chicken I’ve ever had.” Still, we needed to know more. As consumers ourselves, it is easy to be swept up in the marketing hype and packages covered with certifications. We’ve seen firsthand that what’s stamped on a package doesn’t often line up what the consumer imagines or has been led to imagine. We needed to see for ourselves. We needed to meet with Jesse and meet the farmers.
One year later (all good things take time) our resident chicken expert, daughter Jilian and I headed to California to do just that. We met Jesse in a parking lot in Red Bluff and wound our way through the California countryside to the Big Bluff Ranch, a 2,776-acre, off-the-grid ranch owned by the Dawley family.......
Emmer & Co.’s mission, product and people met our expectations, allowing us to confidently and proudly offer their product to our customers. Here are a few “bullet points” on their product:
* 100% heritage birds, certified by the American Poultry Association
* No antibiotics, hormones or filler fluid
* Supplement feeds are non-gmo blend of wheat, peas & soy
* 112 days to maturity vs. 42 days on factory farms
* Humane, respectful processing & air chilled finish
* 60% less fat, 50% less cholesterol, 35% fewer calories with lower sodium, and more protein than factory-farmed chickens
* Check out the entire story on - INTRODUCING PASTURE RAISED HERITAGE CHICKEN
https://wildideabuffalo.com/blogs/blog/introducing-heritage-chicken
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