Snapple Officially Launches Diet Half 'n Half Lemonade Iced Tea

Snapple Officially Launches Diet Half 'n Half Lemonade Iced Tea

PLANO, Texas, Feb 21, 2012 (BUSINESS WIRE) -- Snapple today officially launches Diet Half 'n Half Lemonade Iced Tea, joining the ranks of such great combinations as the spork, labradoodle and the keyboard guitar. The half lemonade, half iced tea blend is made from healthy green tea, tasty black tea and has only ten calories per 16oz bottle. While some may argue that one half may be better than the other, Snapple has brought the two together to create a low calorie option of this perfect combination.

"Some combinations are too perfect to pass up," said Regan Ebert, vice president of marketing for Snapple. "Snapple is always looking to make the Best Stuff even better and the new Diet Half 'n Half offers our fans a tasty low calorie combination of two classic flavors that is sure to please, whichever side you're rooting for."

To settle the score between Lemonade and Iced Tea lovers everywhere, Snapple is challenging fans to battle it out and vote for which side reigns supreme as the blend's better half. Fans can vote for their favorite flavor on Twitter by using the #Lemonade@Snapple and #Tea@Snapple hashtags, as seen in the new drink's advertising spot; via Snapple's Facebook page; and on Snapple.com.

By participating, fans can enter for a chance to win daily Snapple prizes. A few lucky winners will also receive $1,000 prizes, half for them to keep and half for their charity of choice. For additional details, go to Snapple.com. Fans can also visit Snapple on Facebook for one of the 250,000 coupons for $1.00 off of a Snapple 6-pack that the brand will give away in celebration of the new beverage.

Snapple Diet Half 'n Half is now available at participating retailers nationwide in individual 16-ounce bottles for $1.39 and 6-packs for $5.99. It is also available in 32oz, 64oz and 16oz 12-Packs. For full details and a list of participating retailers, visit www.Snapple.com .

About Snapple

Snapple, a brand of Dr Pepper Snapple Group DPS -0.71% , is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York, and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored soft drinks, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information on Snapple, visit www.snapple.com or www.drpeppersnapple.com .

SOURCE: Snapple

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