|Hostess Ding Dong|
The Ding Dong is similar to other cream-filled cakes such as Arcade Vachon's Jos. Louis introduced before 1934. Hostess began marketing its Ding Dong in 1967. The name was given to coincide with a television ad campaign featuring a ringing bell. Hostess went out of business on November 16, 2012, stopping all production. In June 2013, the new Hostess Brands reopened a Kansas product plant and announced that Ding Dong production would resume on July 15, 2013.
The company marketed the snacks on the East Coast as Big Wheels, to avoid confusion with the Ring Ding, a similar and pre-existing treat by Drake's Cakes. The names were consolidated in 1987, when
|Drake's Ring Dings|
To advertise the Ding Dong, Hostess created the cartoon character King Ding Dong, an anthropomorphized Ding Dong sporting a crown and sceptre. He was similar to other Hostess characters Captain Cupcake, Happy Ho Ho, Twinkie the Kid, and Fruit Pie the Magician. Where King Dons were marketed, the character, like the product, was known as "King Don." In areas that used the Big Wheel name, the character was an Indian chief named "Chief Big Wheel."