Each year, beer weeks celebrate the culture and community of craft brewers across the U.S. The Brewers Association is happy to assemble American Craft Beer Week®, each May.
This celebration, coordinated by the Brewers Association’s Craft Beer Program, is an exciting opportunity for craft brewers to commemorate their art and tradition with enthusiasts across the country.
In 2006, the Brewers Association decided to make American Beer Month (traditionally in July), into a week-long coordinated effort timed before the busy summer beer season.
One week’s worth of national activities was found to be more manageable and thus more effective. Plus, the term “craft” was added to the title in order to dial in the focus of the events. This week has become the largest national effort focusing on American craft beer, and remains so today.
https://www.brewersassociation.org/business-tools/marketing-advertising/american-craft-beer-week/
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