Cheeseburger Macaroni Hamburger Helper |
Hamburger Helper is a packaged food product from General Mills and is sold as a part of the Betty Crocker brand. It consists of boxed pasta bundled with packets of powdered sauce and seasonings.
The contents of each box are combined with browned ground beef, water, and occasionally milk to create a complete dish. There are also variations using other meats, such as tuna and chicken, named "Tuna Helper" and "Chicken Helper". The product line also features products with other starches, such as rice or potatoes.
The pasta brand "Hamburger Helper" was first introduced in 1971. In 2005, Food Network rated Hamburger Helper third on its list of "Top Five Fad Foods of 1970".
In 2013, the company shortened the brand's name to "Helper".
The Hamburger Helper mascot is the "Helping Hand" or "Lefty": a four-fingered, left-hand white glove, with a face on it and red spherical nose. It often appears in the product's television commercials and on their packaged products.
Prepared beef Hamburger Helper |
* Tuna Helper was the second variety to appear on the market, in 1972.
* Fruit Helper was introduced in 1973. These were dessert products made with canned or fresh fruit.
Tuna Helper Creamy Pasta |
* Chicken Helper was first introduced in 1984 in response to the wide availability of inexpensive boneless and skinless chicken breasts.
* Asian Helper is a selection of four main Asian-American-style dishes, three made with chicken and one with beef.
* Whole Grain Helper options include Lemon & Herb Chicken, Honey Mustard Chicken, Cheeseburger Mac, and beef Stroganoff flavors made with whole-wheat pasta.
* Pork Helper was introduced in 2003. Varieties included pork fried rice and pork chops with stuffing. The product was discontinued shortly after its introduction.
* Hamburger Helper Microwave Singles were introduced in 2006. This product requires water and brief cooking in the microwave to produce a single serving portion of some of the most popular flavors. Chicken Helper flavors were added in 2007 despite the brand being discontinued shortly thereafter. It returned in 2013 as Chicken and Chili Helper.
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