Burger King Worldwide Inc. said it has developed French fries containing 40 percent less fat and 30 percent fewer calories than those sold by its arch rival McDonald's Corp. The new crinkle-cut fries, to be called Satisfries, will contain 190 calories, 8 grams of fat, and 210 milligrams of sodium for a “value-size” serving.
“One out of every two Burger King guests orders our classic French fries and we know our guests are hungry for options that are better for them,” said Burger King President of North America, Alex Macedo.
The chain made the claims about lower-fat and lower-calorie fries, which come as consumer groups in the United States increase pressure on the food industry to offer healthier alternatives, on its website late Monday.
Fast food chains have come under fire from health groups for contributing to an obesity problem in the U.S. by selling high-fat content food. About two-thirds of adults in this country are overweight and one-third are obese, according to the Centers for Disease Control and Prevention, in a report published in May. Rising obesity leads to higher medical costs and risks of disease like diabetes and heart-disease.
Other popular fast food chains have also been trying to get rid of their junk-food tag, with McDonald’s offering an under-400-calories menu, while Dunkin’ Brands Group Inc. introduced a DD Smart menu. Yum! Brands Inc.’s KFC is also trying to make kids’ meals healthier offering grilled chicken, applesauce and green beans.
Burger King, home of the Whopper, said the difference between Satisfries and its classic French fries is that less oil is absorbed in the cooking process.
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